Instagram announced that after this year’s changes in the algorithm, the functioning of the application will be noticeably better. According to the data, users can now see 90% more content in their feed and spend more time in the application.

Chronological display of posts on Instagram made it easier to plan brand activities on this platform. Now that the algorithm works in a completely different way, the strategies that we, put together for this platform, should also change and take into account their changes. So how does the algorithm work? A quick reminder below.

First of all, the visibility of posts depends on three factors, which are selected for a specific account and influence the content displayed in it.

There are also additional factors on the basis of which Instagram determines the importance of posts in the feed:

frequency – if you open the application and refresh the feed frequently, you will see the latest posts because Instagram wants you to be up to date. If you’re an occasional guest, he’ll want to show you the best posts since the last time you visited the app; number of people watched – if a user is watching multiple accounts, not all the posts will reach him or her, and Instagram will choose the best one for him or her;
usage – the application checks how much time we devote to reading a given post and whether we are users, who scroll the application without engaging, or rather read long entries and stop attention to them.

Algorithm takes into account:

Interests – Instagram remembers the posts we get involved in: we leave hearts or comments, reads also hashes under them in this way “learning” the user, to whom in the future will show in the first place similar content;
refreshing – the latest posts are a priority;
relations – the application assesses the degree of closeness of the person adding the post with the user who is to be its recipient. If in the past there was an interaction with a given person, you left comments, and even you are marked in a common photo, the person automatically receives a higher position in your ranking, and his/her posts will be displayed more often and higher.

10 Methods To Get More Followers On Instagram For Free

Always Give Value

Maybe it will sound exaggerated, but I believe that in the era of scrolling and refreshing the application every few seconds, our commitment in the form of reaction deserve only brands that will give us a specific value. Think about what your company can give to its customers by using this platform. Yes, every industry is able to give some value, although it is known that in every case it can be personalized to our target. For example, an efficient marketing magazine gives value in the form of daily live news. Thanks to this, marketers, while making a press release, do not have to dig through foreign sites and are the first to be informed about the key changes. This is a specific value for the recipient.

Define Your Goal

If you want your brand’s posts to reach the audience, you must have not only an idea for a strategy for action on this platform, but also a clearly defined goal.

Many brands still treat Instagram as an additional tool, putting Facebook on the pedestal. It often happens that company accounts are set up because brands are aware of the importance of this platform, but their functioning does not translate into results, because it is not taken into account at all when developing a marketing strategy. This is a mistake. If you intend to appear on Instagram, specify the purpose of the platform for your brand. Big fashion and beauty brands feel like a fish in the water on Instagram, but this does not mean that these less “sexy” industries do not exist on the platform. However, the key is to have a goal that we want to achieve by conducting activities here. Whether Instagram is to be a place to use user engagment content, show brand activities from the kitchen or just to act as a call to action. After tracing a really large number of profiles I find that all of them gather many committed followers simply have a well thought-out marketing strategy – there is no room for randomness or communication chaos.

Use engaging questions – for every post

If you want to learn the good practices of the Instagram, look at the influencers, because they do it well. When you analyze your favorite profiles – especially those with a lot of followers – you will notice that the instablogers end each fast with an engaging question. Often this is a question that is not necessarily related to a photo. However, it is so general that every recipient wants to share his or her experience. Remember that we love to “give advice” – if you ask for a good restaurant, professional reading or ask for a pram recommendation for your child, the number of comments is likely to increase satisfactorily. Fans’ involvement is growing, and by responding to your comments, you generate higher ranges for your post, which will be caught by Instagram’s algorithm.

Create extensive content

Influencers with the highest number of fans often make extensive posts. Interested in the content, the recipient keeps his attention on the post longer. This is very well perceived by the algorithm, which takes into account how much the post has absorbed us. In addition to interactions in the form of a left heart or comment, other factors also count, such as sharing posts in a direct message by users. This shows that the content is somehow important (if users want to share it). Of course, it is worth taking care of the quality of the content and its value for the recipient – when creating a post, remember about the context. Below is a small download, which can be helpful when working on a new post.

Talk to your Instagram audience

Your followers love it when you talk to them, specifically when you show them the real people who are behind the brand’s actions. Use InstaStories to do this. Recipients will start to perceive the company as more credible, but above all they will identify the brand with its employees if a living person, an employee of the company, speaks to them from #Stories. In practice, this means that if they have to make a sales choice in the future, they will be closer to the brand they “know”, not only by footnote in the e-mail 🙂 For many marketers this can be problematic, but followers really love this kind of communication, and after a few such “public appearances” the stage fright passes (if you are afraid of it). So the game is worth the candle.

Show the backstage.

We all love the backstage :)! #BehindTheScene is also worth using in marketing. Showing the backstage can increase the value of your product or service – the recipients can see how much time it takes to prepare a new product or careful packaging, and on the other hand it is also important for building company branding – you can show interesting events in the company, integration meetings or business trips. It also brings us closer to the brand.

Mark a place

This seemingly triviality has a significant impact on the range of the post. For example, if you mark a place on Stories and click on it, all public posts from that place will be displayed in chronological order. This way you will reach a group of recipients from a given region or place for free.

Take care of your biography

Bio – a description of the brand, but also all the information that appears in the profile is extremely important. On Instagram there is a much higher probability that this information will not only reach the recipient, but will also have an impact on whether it will add your profile to the observed ones. When you provide a link in the photo description, remember to add the information that its clickable version will be found in the profile description. Always make sure that the links in your biography are updated. You may see linking in posts at some point on Instagram, but until this feature is implemented, your bio is a secret brand weapon. Remember that you can mark hashtags or people in it, as well as use emoticons that will diversify the visual side of the message.

Acquire fanbase outside of Instagram

If you want the number of followers to increase, communicate your profile outside of Instagram. Remember to put the link on your website, email footer, promotional materials or packaging. For a long time, many brands have linked to all their channels of communication. But don’t overwhelm your audience – they’re more likely to watch the channel if you only link to the most important places for you, such as Facebook, Instagram, Twitter.

Be consistent

Many of the profiles on Instagram look bad. And it’s not always the bad photos that are to blame. A much more common mistake is the lack of a single idea for all communication and inconsistency. Also, it’s not a good idea to make your Instagram private. Instagram started as a photo platform and it is still a very important part of the puzzle. Make sure the photos are aesthetic, bright and minimalistic. If you’re using filters, choose one you like and don’t change it. This way you will get an aesthetics that is often also crucial if you want to observe the profile.

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