Apple hates competition and is taking a very controversial approach to get rid of it.
Many parents who control the use of smartphones by their children, but also a large number of people who care about the hygiene of their lives, use applications that measure the time spent with these devices. These tools give you a precise insight into how you use your smartphone and how much time you spend on each activity. Such applications are available both for Android and iOS smartphones. For some reason, Apple has decided to fight them.
This reason is most likely money…
With the update of iOS to version 12, Apple has introduced a feature to keep track of your activity. It allows you to see how long you’ve been using Facebook, how much life you’ve lost on Netflix, YouTube, and so on. Since then, Apple has been gradually removing apps that offer similar features from its app store, allegedly under the guise of not meeting the conditions for their existence in the App Store.
The New York Times reports that Apple has banned as many as 11 of the 17 most popular parental control apps and tools to combat its smartphone addiction. Tammy Levine of Apple said, “Apple treats all apps the same way, even when they compete with Apple’s apps. But it’s hard to believe.
Apple is praised by brand lovers for taking care of all apps that appear on the App Store. None of them can appear in the store unless they are verified and accepted. In a word: Apple representatives accepted hundreds of versions of a dozen or so banned apps before suddenly they decided to get rid of them…. and this happened, of course, when Apple launched its own alternative with similar features.
One of the most popular applications removed from the App Store is Freedom. The number of downloads was counted in millions and Freedom CEO, Fred Stutzman does not hide his indignation about Apple’s actions. He believes that Apple does not want to help people fight their addiction and the company should not be trusted to observe its actions in the field of banning alternatives to its own solutions.
The Times reports that the developers of the applications Kidslox and Qustodio have filed a complaint to the European Union authorities, pointing to an act of unfair competition. Let us hope that the authors of the other tools follow the same path.